Cold chain transportation monitoring logistics demand diversification

With the progress of society and economic development, people are no longer simply satisfied with solving the problem of food and clothing. They are pursuing a higher level of quality of life and are paying more attention to the nutrition and hygiene of the diet and the pursuit of spiritual enjoyment. With the improvement of living standards, the concept and behavior of residents' food consumption have undergone significant changes. Residents' food consumption has paid more attention to freshness, safety, convenience, and nutrition. This has led to the demand for cold heading logistics.



For example, more emphasis on food freshness



The role of cold chain transport monitoring is mainly to extend the product's shelf life, and to change the product's freshness and product quality. Previously, cold chain transportation monitoring was mainly used for the production, processing, and storage of frozen and refrigerated foods. It is an important means to ensure product quality; in addition, it is also used for national strategic reserves and commercial reserves of meat, poultry and fruits and vegetables to prolong the shelf life of products. And sales period. With consumers' quality and consciousness change and increase. Residents not only require a rich variety of products, timely delivery, but also put forward higher requirements for food quality, safety and freshness. In order to meet consumers' requirements for freshness, maintain the freshness of products, and increase the added value of products, the cold chain transportation monitoring logistics that attaches greater importance to freshness has developed rapidly.



Fresh fruits and vegetables are not all required to be refrigerated and stored at low temperatures. Most of the fresh fruits and vegetables sold at farmers' markets and supermarkets are not refrigerated and stored at low temperatures. Refrigerated transport is generally used for long-distance transport. Very sensitive vegetable fruits, such as cherries, bananas, garlic, etc., as well as imported fruits and vegetables. In the past decade, with the continuous introduction of imported fruits and high-grade vegetables to the market, the use of refrigerated transport, the use of air-conditioned containers in the store sales of fruits and vegetables has continued to increase, especially in the first-tier cities with high proportion of high-income people.



Such vegetable fruits and vegetables used in low-temperature storage and shelf sales are high-end luxury goods in fruit and vegetables, and they are far more expensive than ordinary fruits and vegetables. For example, Auchan’s prices for frozen organic fruits and vegetables are 2-10 times higher than normal prices for ordinary fruits and vegetables. In 2009, the size of the urban middle income class in China has reached 230 million, accounting for about 37% of the urban population. The high-middle income class has formed a huge market for high-end vegetable and fruit products. It also puts forward higher requirements for cold chain transport monitoring and logistics.


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