Cold chain transport monitoring to promote the society

The further improvement of economic development, the acceleration of urbanization, the improvement of consumer self-safety awareness and health awareness, and the implementation of national food and drug safety regulations are all major driving forces for the development of the cold chain transport industry. In the following Xiaobian to everyone listed the cold chain transport monitoring to promote the role of society? I hope to be helpful.



1. Economic growth is the basis for the development of cold chain transportation monitoring



The experience of US-Japan cold chain monitoring and development shows that the development of cold chain logistics has a strong positive correlation with per capita disposable income. When per capita disposable income exceeds US$4,000, frozen and frozen food consumption and cold chain logistics construction will enter rapid Development period. The per capita disposable income of urban residents in China surpassed the US$4,500 mark for the first time in 2013, setting the economic foundation for the rapid development of China’s cold chain logistics. With the continuous improvement of the level of consumption and the acceleration of the pace of modern life, Chinese consumers The awareness of food safety has also gradually increased. More than 80% of consumers are willing to pay higher premiums for fresh and safe food, further promoting the upgrade and development of cold chain logistics.



2. The process of urbanization is an important driving force for the development of cold chain transportation monitoring



The “National New Urbanization Plan 2015-2021” promulgated in March 2015 has become a macro, strategic, and basic plan to guide the healthy and orderly development of urbanization throughout the country. In the coming period, the new urbanization strategy will continue to advance. The urban consumer groups will continue to expand, the consumption structure will continue to escalate, and the consumption potential will also be continuously released. Consumption will stimulate domestic demand growth, and at the same time, it will also increase the number and scope of commodity circulation. . Relevant statistics show that by 2015, the urbanization rate in China will reach 58%. Calculating from the forecasted population of 1.39 billion people, the urban population will exceed 800 million, an increase of 100 million compared with 2011.1 Research shows that from a demand perspective Because the proportion of fresh food in the urban population's food consumption structure is higher than that of the rural population, the demand for fresh food will increase sharply with the increase of the urbanization rate. This will impose higher requirements on cold chain logistics and will also give the cold chain. Logistics creates a broader market space.



3. Emerging industries provide new opportunities for the development of cold chain transportation



The e-commerce outbreak may provide another growth driver for cold-chain transportation monitoring. According to the estimates of fresh e-commerce companies reaching the expected penetration rate of e-commerce in China in the future, the potential market space for fresh e-commerce will reach 250 billion yuan. Under ideal circumstances, the cost of cold chain delivery accounts for about 15% of sales. Therefore, it can be calculated that the market size of cold chain logistics (including storage and transportation), which is only fresh and delivered, will reach 37.5 billion yuan. “E-commerce + cold-chain delivery” will open up the secondary growth of the home retail market, with small and medium-sized cold storage blowouts imminent. "E-commerce + cold-chain delivery" will break the "permeability" ceiling of the cold-chain food family market, upgrade cold-chain logistics from B2B (business-to-business marketing relationship) to B2C-to-customer e-commerce model, and home terminal Demand is expected to show a geometric progression. From 2013 to 2015, the compound annual growth rate of cold chain transportation is 80%-12%, resulting in a market size of over RMB 36 billion for cold storage and refrigerated trucks.



4. National Policy Provides Opportunity for the Development of Cold Chain Transportation



According to international experience, the initial stage of cold chain development requires the guidance of policies and regulations. In recent years, with the warming of cold-chain logistics, the state has successively promulgated many policies and regulations that support the cold-chain logistics industry. In 2012, the National Development and Reform Commission of the People's Republic of China (hereinafter referred to as the National Development and Reform Commission) promulgated the “Agricultural Cold-chain Logistics Development Plan”. In 2013, the Ministry of Agriculture and the Ministry of Commerce successively issued various policies to promote the development of cold chain logistics of agricultural products. The "Cold Chain Logistics Development Plan for Agricultural Products", which has a great impact, proposes to build a series of efficient, large-scale and modern cross-regional cold chain logistics distribution centers in the next few years. The cold chain circulation rate of fruits and vegetables, meat, and aquatic products in China will reach respectively. 20%, 30%, and more than 36%, the refrigerated transport rate increased to 30%, 50%, and 65% respectively, and the corruption rate of circulation products dropped to 15%, 8%, and 10%, respectively. Regarding the Key Work Opinions on Deepening the Economic System Reform in 2014, the first adjustment of the price of electricity for cold storage from commercial electricity price to industrial electricity price has greatly eased the cost pressures of current cold chain transport companies, coupled with the continuous introduction of cold chain support across the country. Policies have effectively promoted the rapid development of the cold chain transportation industry.


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